’14 Smart Hub Soccer
Between 2013 and 2014, Samsung Smart TV featured several core UI panels, including the “Soccer Panel,” which was launched exclusively in Latin America for the 2014 Brazil World Cup.
The Soccer Panel provided match-related content such as videos, news, results, rankings, and team customization, allowing users to access soccer information directly on TV.
Our design team analyzed TV viewing behaviors before, during, and after matches to create a UI optimized for the TV environment. By reflecting key user needs—such as checking highlights, match results, and favorite teams—the Soccer Panel delivered a more engaging and intuitive sports experience on the big screen and was designed to scale into a broader Sports Panel.
My role
UI Designer
Design Year
2014
Director Jiny Kwon
UX Designer Bonghyun Cho, Sukhyun Kim
My Role & Contributions
• Served as the lead UI designer for the project.
• Collaborated with ESPN, the content provider, to align on design direction and requirements.
• Designed all visual elements of the interface.
• Analyzed users’ sports viewing behaviors and proposed a TV-optimized UI architecture.
