Product/Design System Designer with 15 years of experience crafting scalable, production-ready interfaces across TV, mobile, and web.

Chloe is currently working at Fubo as a Lead Product / Design System Designer, with over four years of experience specializing in design systems. She has collaborated closely with team members to build Fubo’s design system from the ground up—documenting and tokenizing components, patterns, and layouts. Through this work, she contributed to significantly improving design and development efficiency and enabling scalable product growth.

In addition to design system leadership, Chloe has led and contributed to multiple product design initiatives. She focuses on delivering better user experiences and translating successful product solutions into systemized, reusable design patterns within the design system.

Previously at Samsung, Chloe worked on the Samsung.com redesign project, aiming to deliver true Customer Experience (CX) beyond traditional UX. She analyzed the end-to-end user journey across both online and offline touchpoints, including pre- and post-purchase experiences, to design a holistic customer experience. She also played a key role as a core designer in establishing the Samsung.com design system.

With nearly 14 years of experience in UI/UX design, Chloe has designed interfaces across TV, mobile, and web platforms. She has deep expertise in large-screen and TV UI design, having contributed to the early development of smart TV applications and helped establish foundational UX principles for TV platforms.

In addition, Chloe launched a social media mobile application through an internal venture project at Samsung, releasing it on the Android market and showcasing it at SXSW (South by Southwest) in Austin, Texas. The project received strong attention from major tech media outlets. Chloe is particularly skilled at transforming UI/UX concept designs into mass-production-ready products—most notably demonstrated by The Sero, a rotatable TV launched in Korea and the United States at CES 2020.

Driven by a passion for crafting better user interfaces, Chloe continuously explores and prototypes creative UI/UX ideas grounded in emerging and cutting-edge technologies.