UI Designer with 10+ years of experience crafting scalable, production-ready interfaces across TV, mobile, and web.
Currently redesigning Samsung.com to deliver end-to-end Customer Experience beyond UX, spanning both online and offline user journeys. Core designer for Samsung.com’s design system.

Specialized in large-screen UI, with deep expertise in Smart TV platforms. Contributed to the early adoption of Smart TV by designing numerous TV applications and establishing foundational TV UX principles. Experienced in launching products from concept to market, including a social media mobile app showcased at SXSW and The Sero, a rotatable TV launched globally at CES 2020.