Interstitial Screen for TV
Each CTV platform had its own version of the interstitial screen because it was not documented, which led to inconsistencies across platforms. This project aims to reduce those discrepancies and standardize the interstitial experience across all CTV platforms.
My role
Lead Product Designer
Design Year
2025
Director Christopher Jarzabek
My role & contributions
• Led the project and collaborated closely with engineers
• Assessed the existing structure of the Fubo app
• Built internal prototypes and designed TV interstitial screens
• Successfully launched the feature
Design process
1. Definition of the interstitial screen
2. Define problems / opportunities
3. Design iteration
4. Design proposal
5. Final design
5. Result & impact
Problem
Fubo’s interstitial design lacks consistency and visual polish, impacting the overall user experience
Let’s find out the solution below
Definition of the interstitial screen
Define problems & opportunities
Design Iteration
Design proposal
Final design
Results & impact
Qualitative results
Achieved visual and interaction consistency across interstitial screens on all CTV platforms
Improved transitions between the pre-interstitial screen, interstitial screen, and video player
Provided clearer and more predictable information about upcoming content
Delivered a more cohesive, seamless, and predictable viewing flow across CTV experiences
Quantitative results
Restructured the interstitial screen flow so that the video player UI appears immediately after the interstitial screen, which significantly increased adoption of the Alternative Broadcast feature on the Smart TV platform where the new design was first launched. Smart TV usage on this platform is roughly 5–10× higher than on other TV platforms
