Fubo Global Main Navigation
The goal of this project was to design a flexible main navigation system that could be applied globally across TV, mobile, and web platforms.
At the time, the Fubo app’s existing navigation lacked scalability, making it difficult to support additional features and multilingual content—especially as the company was in the process of acquiring a French streaming service.
This project aimed to address those limitations by creating a global main navigation structure capable of accommodating future growth and international expansion
My role
Senior Product Designer
Design Year
2022
Director Christopher Jarzabek
Designer Winnie Chen
My Role & Contributions
• Led the project and collaborated closely with team members.
• Collected and synthesized internal feedback on the app’s main navigation.
• Evaluated the existing information architecture of the Fubo app.
• Conducted competitive and comparative analysis.
• Designed main and secondary navigation concepts for TV, mobile, and web platforms.
• Built internal prototypes and conducted usability testing with team members.
• Collaborated with UX researchers on user testing sessions.
• Successfully launched the new global navigation system.
Design Process
1.Discovery
2. Ideation
3. Idea Validation
4. Final Design
5. User Test
Discovery
Competitive Analysis
TV / Mobile / Web
Fubo Assessment
TV / Mobile / Web
Ideation
HMW (How might we..?)
Idea Candidates
TV / Mobile / Web
Idea Validation
Internal UT with an actual working prototype (Arduino)
