Fubo CTV Video Player
As part of the broader Premium Project focused on enhancing the app’s overall design and usability, the CTV Video Player was redesigned and developed to provide a more intuitive and user-friendly viewing experience.As part of the broader Premium Project focused on enhancing the app’s overall design and usability, the CTV Video Player was redesigned and developed to provide a more intuitive and user-friendly viewing experience.
My role
Senior Product Designer
Design Year
2023
Director Christopher Jarzabek
My Role & contributions
• Led the project independently.
• Conducted competitive analysis.
• Identified key usability gaps in the TV video player prior to the Premium update.
• Established UX principles and improved the user experience accordingly.
• Successfully launched the new Premium TV Video Player.
Design process
1. Competitive analysis
2. UX Principles & framework
3. Design proposal
4. Final design
5. Result & impact
Problem
The existing CTV Video Player was difficult to navigate and lacked clarity, resulting in a less intuitive viewing experience
Let’s find out the solution below
Competitive analysis
UX principles & framework
Proposal based on UX Principles
Final design
Before
After
Result & impact
Reduced visual obstruction during video playback by 50%.
Improved access speed to Browse While Watching.
Enabled faster and more intuitive access to program metadata.
Delivered a consistent experience across all connected TV platforms.
Elevated the overall premium look and feel of the player.