Fubo Video Player for TV

As part of the broader Premium Project focused on enhancing the app’s overall design and usability, the CTV Video Player was redesigned and developed to provide a more intuitive and user-friendly viewing experience.As part of the broader Premium Project focused on enhancing the app’s overall design and usability, the CTV Video Player was redesigned and developed to provide a more intuitive and user-friendly viewing experience.

My role
Senior Product Designer

Design Year
2023

Director Christopher Jarzabek

My Role & Contributions

• Led the project independently.

• Conducted competitive analysis.

• Identified key usability gaps in the TV video player prior to the Premium update.

• Established UX principles and improved the user experience accordingly.

• Successfully launched the new Premium TV Video Player.

Design Process


1. Competitive Analysis


2. UX Principles & Framework


3. Design Proposal

4. Final Design

Competitive Analysis

UX Principles & Framework

Proposal based on UX Principles

Final Design

Result

  1. Reduced visual obstruction during video playback by 50%

  2. Improved access speed to Browse While Watching

  3. Enabled faster and more intuitive access to program metadata

  4. Delivered a consistent experience across all connected TV platforms

  5. Elevated the overall premium look and feel of the player

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