Fubo CTV Video Playback Improvement
Although the player experience and visual design had already been improved, we identified additional opportunities to further enhance the video playback experience, such as the video seeking experience. This project focuses on uncovering those opportunities through real user scenarios and proposing thoughtful, user-centered improvements to the playback controls.
My role
Senior Product Designer
Design Year
2024
Director Christopher Jarzabek
My Role & contributions
Self-initiated the project to drive improvements.
Solely led the project end-to-end.
Defined core user goals.
Evaluated the existing Fubo playback experience.
Proposed design solutions to key stakeholders.
Multiple proposals were approved and shipped to production.
Design process
1. Define user goals
2. Fubo assessment
3. Define the problems
4. Design proposal
5. Proposal adaption & final design
6. Design tokens & specs
7. Results & impact
Problem
Fubo users were highly engaged, yet core playback interactions remained a persistent pain point.
Let’s find out the solution below
Define user goals
When does a user try to scrub, FF/RW, and skipping?
Fubo assessment & define problems
Does Fubo playback experience meet the two user goals?
Design proposal
A tiered roadmap design proposal
Proposal adoption and final design
Out of all design proposals, 2 ideas were selected, developed, and shipped. The video below showcases the final product in action.
Key moments
Seek-start indicator
Design tokens & specs
Results & impact
The Key Moments feature is now one of Fubo's main features.
Peak Take Rate: 9.9% (reached on Nov 2, 2025).
User Availability: Scaled from 1.2K to 44K, stabilizing at 5K–15K daily users.
Engagement: Consistent upward trend since it was launched, exceeding 1.6K daily users.
Currently available in DVR, the feature is planned to expand to the Live experience.
Following strong reception on TV, the feature is set to expand to Mobile and Web.
Since launch, customer service complaints related to the Seek Start Indicator have been eliminated.