“Extra Tweet” is an upgraded TV service based on the previously designed “Social TV,” enabling users to engage with social media while watching TV. While Social TV supported multiple platforms such as Twitter and Facebook, Extra Tweet was refined to focus exclusively on Twitter for a more streamlined experience. By surfacing key broadcast-related keywords, the service allows users to easily follow relevant conversations in real time. In addition, Extra Tweet offers three different viewing modes—including Picture-in-Picture (PIP)—so users can enjoy social content without interrupting their TV viewing experience.