Fubo CTV Video Player 2.0
This is an ongoing project
This project is part of a broader video player redesign initiative spanning CTV, Mobile, and Web. Focused on the CTV experience, it revisits the 2023 CTV Video Player update — analyzing its remaining pain points to deliver improved usability and a more polished, cohesive design as part of the overall player redesign effort.
My role
Lead Product Designer
Design year
2026 (Current project)
Director Al Lucca
Product Designer Chloe Park
My role & contributions
As the sole designer on this project, I drove the process from early discovery through developer handoff — including leading competitive research, synthesizing UXR findings, and iterating on design candidates with stakeholder input. Currently it is an ongoing project.
Design process
1. Discovery & Fubo assessment
2. User behavior & pain point analysis
3. User goal definition
4. Problems & opportunity framing
5. Design iteration
6. Proposal & final design
7. Design tokens & specs (in progress)
8. Results & impact (in progress)
Problem
The Fubo video player had critical usability issues with seeking across all platforms, driving video player–related app store ratings down to 1.9/5.0, signaling the need for a full player overhaul
Let’s find out the opportunity below
Discovery & Fubo assessment
A competitive review of player UI and controls across YouTube, Hulu, ESPN, Disney+, and Amazon Prime — alongside a direct assessment of Fubo's current CTV experience.
User behavior & pain point analysis
Synthesized findings from UXR-led user testing to identify CTV user behaviors and pain points in the video player experience.
User goal definition
Defined user goals based on observed behaviors and pain points to guide design decisions for the CTV video player.
Problems & opportunities framing
Translated user pain points and user goal into clearly defined problems and design opportunities to frame the solution space.
Problems
Opportunities
Design iteration
Refined the design through multiple iterations, balancing CTV usability needs with a more polished visual experience.
Final design
A refined CTV video player with improved button clarity and a more polished visual experience.