Waffle Application

WAFFLE is a social networking application that enables users to create content collaboratively, much like doodling on a shared wall. Collaboration is the core concept—going beyond simply uploading content to individual accounts and sharing it with others. With WAFFLE, users can add their own drawings or photos to someone else’s content, and vice versa. These contributions merge into entirely new creations, similar to doodles evolving on a wall or sheet of paper.

Key features include drawing, photo uploads, and the ability to build upon others’ content, allowing users to co-create unique, evolving pieces together.

Our team launched WAFFLE on the Android Market and showcased the app at South by Southwest (SXSW) in Austin, Texas. WAFFLE was featured by major media outlets such as The Verge and Engadget, ranked No.1 in the “New Apps” category on the Android Market for one week, and received top evaluations from Samsung Venture Investment.

My role
Product Designer

Design Year
2015-2016

Planner Yosep Kim

Developer  Jinhee Lee, Sungjea Kim, Sum Hwang, Namin Kim

My Role & Contributions

• Served as the lead UI designer for the project.

• Developed the initial service concept.

• Worked closely with developers in an agile environment.

• Produced an explainer video to communicate the app’s core features.

• Designed visual communication materials for the SXSW exhibition.

• Granted a Korean patent (KR101772158B1).

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